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Uniworld River Cruise company Launch 'U by Uniworld'!

U by Uniworld is piloting a pair of jet-black ships on “the Instagram and Snapchat-worthy rivers of Europe.”

U’s ships are simply named ‘The A’ and ‘The B’ and they come kitted with rooftop lounges, yoga studios and mixology classes, aiming to create ‘waterfront hotels’ that allow 120 passengers to slip in and out of European cities without having to pack and unpack in each.

River cruising is a super way to see several inland cities in a single trip, but ships can be starchy and entertainment downright dull.

Imagine the same, luxurious, craft transformed with nightclubs, street food-inspired communal tables and ‘U-hosts’, taking night owls on bar hops around cities such as Paris, Budapest and Prague. Uniworld does river cruising, but it’s also a sister brand of Contiki, which knows a thing or two about travel for millennials.

U debuts next spring with nine itineraries (from five to 22 days) on the Rhine, Danube and Seine. Prices start from €1,599pp, excluding flights